Groundwork is the base:
Before starting to sketch, it’s very important that you collect all the information pertaining to the company. A complete handy info about ‘what’ the logo talks about, ‘why’ its essential, ‘who’ are the targets and the customers, ‘what’ are the company preferences, ‘how’ will it be used and looked at; and so on.
As each person is different and so are businesses, before starting to create alogo, gathering all these essential data will ensure that a logo can be true based upon the companies work details or the way a client needs.