Doing the groundwork

Doing the Groundwork
Add some descriptive words:
Creating a logo also needs a word that describes it, a simple word yet powerful in its way. Like a logo stands for ‘security’, ‘sports’, ‘playfulness’ and so on. So, discussing them with the client and observing their remarks will give an insight into what should be the apt word.
Message a Logo Conveys:
As said, logos become the face of the company. So, they need to convey a message about the organisation. This message should be given by the client, the impression they would like to create to the public, the trust they want to build, should be decided by them. You are required to assist them in the task and get the logo ground work set.
Business perspective:
In creating a logo, one needs to make it clear about what the company is going to do. People identify a brand using its logo, hence it's essential to make this clear. So, check out with the client as to what is the business aim, a financial broker, or an insurance agent, or a water conserving company. Be clear and crisp.
Get in the Right Direction:
Once the information is gathered, don’t start sketching or even working using some clever apps and send the whole bunch of them to the client.
Reasons to avoid the above work:
The design is a general term. It's subjective, it can define anything in a given context and each one's interpretation is different.
Clients can never be fixed on one single thought at a given time. Their requirements keep changing in minute levels though, at times.
Bombarding them with hundreds of emails, conversation emails clarifying about your work will leave a stain in the relation.
Rather than presenting your work, it would be suggested to give your ideas that have their requirements and then see for changes. It’s almost the same, but ‘presentation’ matters. So, use boards to draw or sketch your work and present them. You can use many technical inventions in the process, like few apps which give you vast insights.
The actual task, creating or designing begins.
Have some preliminary sketches:
It’s important for you to pay attention at the initial stage more than to any other step. If it goes wrong here, then what follows will never be right. This step can be a drawing using a pencil or pen or using an application like Photoshop or Illustrator.
Rough sketching with a brief idea in mind at first will give you thoughts about going on with the plan. If nothing seems to get clicked, there is nothing to worry, just start over all again.
Use colours with great caution:
Colours are very pleasing to the eyes, but only the rightly chosen ones. Else they become the reason for a brand being getting dejected.
So, understanding the complexity of using colours will enable you to use them to your advantage. Consulting your clients too in this designing regime, especially for colours will prove very beneficial.

Basic rules to keep in mind while working with colours:
Never ever use colours that are hard to the eyes, those flashy and bright ones.
Colours should be used in the sequence of their position on the colour wheel. Like, use the nearest ones together. Ex: red and orange club well, pink and purple make a great pair or blend well.
You can always ‘break’ the rules, provided the choice is really great and mainly the client likes the idea.
Keep in mind that the logo should look great even in Black and white colour combination.
Mind the Size of the logo:
A logo should be legible in the size. One can’t make a huge logo or the one that doesn’t even look out at the naked eye. For a logo, size really matters.
When reducing the size for letterheads and cards, the design and the look should never be compromised. At the same time, when the logo is used for huge hoardings and TV ads, it should look good. So, once you are set with the design, start looking at it on the smallest scale, like the visiting cards. Then move onto the bigger formats and see that both the ways the logo should represent the theme.
Create styles with company background in mind:
There are ample designing styles available in the market to create logos for brands. The recent remains the Web 2.0 style that has a3D effect. But keep in mind that it works only for tech companies related, and not for all brands and businesses.
Font Matters, A lot!
We see many logos in different fonts. Have you ever seen a logo with the basic Arial Font or the Comic Sans? Nope! We haven’t seen one!!
While creating alogo, font plays a crucial role. So choose your font carefully. Few points to be considered while choosing the text styles:
Ensure that the font is legible when it’s scaled down its size.
Avoid more than 2 fonts being clubbed or used within the logo. For best results, one is always ideal.
To avoid looking more of an amateur, please avoid Comic Sans.
Recognition is the objective:
A logo brings in recognition for the brand and business. Ensuring a fair amount of importance to eth above discussed factors will give you a fair result. Don’t overlook at any one, or overdo any.
Check the logo from all the angles, because everyone doesn’t see it as you do. Travellers will have to look overhead and few under. So it must look the same style from all the views.
We hope this read will help you in creating a unique, well-crafted logo.